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| The anonymous face in an organza teadress with handmade rosettes |
For the past 26 years I have always had my own studio and retail space. In December of 2010, I ended my long standing presence in the Rice Village area. This was a decision that I did not make lightly and not one I made on the spur of the moment. The most difficult decision was how to keep my label mainstream. So I've set my sights on the world of RTW with mass production and standardize sizing.
I've never had to please a large audience. My clientele was private and buying Toni Whitaker was by appointment. What I had to ask myself was, "Who is that lady behind the label?" That lady being me, the designer, and that anonymous face that will now be wearing my garments. The only thing anonymous about my creations was the size tag.
So as I started to define this lady behind the label and reshape my future collections, I
was struck with the image of the quintessential femme fatale. This woman is seductive, exotic, self assured and beautiful. While staying true to my brand, I've loosen my silhouettes, soften the fabric hand, added some stretch and movement. I've stepped out of my box to bring you a new and unique collection. Toni Whitaker, in sizes 2-12. Made in the USA.
"Change brings about change, but designing is my life. As long as I'm alive, I'll be designing."Toni Whitaker
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